Privacy Policy

DP Fitness ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us via SMS, email, or other channels.

By using our website or services, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not access our website or use our services.

1. Information We Collect

We may collect the following types of personal information from you:

Information You Provide Directly:

• Full name
• Email address
• Phone number (including mobile number)
• Physical address or location
• Health and fitness-related information you share during coaching consultations (e.g., goals, medical conditions, dietary preferences)
• Payment and billing information (processed securely through third-party payment processors)
• Any other information you voluntarily submit through forms, surveys, or direct communication

Information Collected Automatically:

• IP address and approximate geolocation
• Browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and clickstream data
• Referring URL and exit pages
• Cookies and similar tracking technologies (see Section 4 below)

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide, personalize, and improve our 1:1 fitness coaching programs, including creating custom training and nutrition plans.
• Communication: To send you appointment confirmations, coaching updates, progress check-ins, and respond to your inquiries via email, phone, or SMS.
• SMS Messaging: To send you text messages related to scheduling, coaching reminders, health audit follow-ups, promotional offers, and other service-related communications (see Section 3 for details).
• Marketing: To send you promotional content, special offers, newsletters, and information about our services that may interest you. You can opt out at any time.
• Analytics & Improvement: To analyze website usage, monitor trends, and improve the functionality and user experience of our website and services.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• Fraud Prevention: To detect, prevent, and address technical issues, security breaches, or fraudulent activity.

3. SMS / Text Messaging Opt-In & Consent

By providing your mobile phone number and opting in through our website forms, you expressly consent to receive recurring automated text messages (SMS and MMS) from DP Fitness at the phone number you provide. These messages may include:

• Appointment and scheduling confirmations
• Coaching reminders and health audit follow-ups
• Promotional offers and special deals
• Program updates and informational content

Consent is not a condition of purchase. You are not required to opt in to SMS messaging in order to purchase any of our services or products.

Message frequency may vary. Message and data rates may apply depending on your mobile carrier and plan. We are not responsible for any charges incurred from your carrier.

To opt out of SMS messages at any time, reply STOP to any message you receive from us. You will receive a one-time confirmation message that you have been unsubscribed. After opting out, you will no longer receive text messages from us unless you re-opt-in.

For help, reply HELP to any message or contact us at the information provided in Section 8 of this policy.

4. Cookies & Tracking Practices

We use cookies and similar tracking technologies to enhance your experience on our website. These technologies help us understand how visitors interact with our site, remember your preferences, and deliver relevant content.

Types of cookies we use:

• Essential Cookies: Necessary for the website to function properly (e.g., session management, form submissions).
• Analytics Cookies: Help us understand website usage patterns and improve performance (e.g., Google Analytics).
• Marketing/Advertising Cookies: Used to deliver relevant advertisements and track ad campaign performance (e.g., Meta Pixel, Google Ads).
• Functional Cookies: Remember your preferences and settings to provide a more personalized experience.

Third-party tracking: We may use third-party services such as Google Analytics, Meta (Facebook) Pixel, and other advertising platforms that place cookies on your device. These third parties have their own privacy policies governing the use of that data.

Managing cookies: You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. Most browsers allow you to refuse cookies or alert you when a cookie is being set.

5. Data Security & Handling

We take the security of your personal information seriously and implement appropriate technical, administrative, and physical safeguards to protect it against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmitted between your browser and our servers
• Secure storage of personal data using industry-standard encryption
• Access controls limiting who within our organization can view personal information
• Regular security audits and updates to our systems and processes
• Secure third-party payment processing (we do not store credit card details directly on our servers)

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to taking all reasonable steps to protect your data.

Data retention: We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. When your data is no longer required, we securely delete or anonymize it.

6. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Right to Access: You may request a copy of the personal data we hold about you.
• Right to Correction: You may request that we correct any inaccurate or incomplete personal information.
• Right to Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Right to Restrict Processing: You may request that we limit the processing of your personal data under certain circumstances.
• Right to Data Portability: You may request a copy of your data in a structured, commonly used, machine-readable format.
• Right to Opt Out: You may opt out of receiving marketing communications, including SMS messages, at any time by replying STOP or by contacting us.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.

To exercise any of these rights, please contact us using the information provided in Section 8 below. We will respond to your request within 30 days or as required by applicable law.

7. Mobile Information Sharing Statement

We do not sell, rent, loan, trade, lease, or otherwise transfer for profit any phone numbers or personal information collected through our SMS opt-in to any third parties.

Your mobile information, including your phone number and any data collected in connection with our SMS/text messaging program, will not be shared with third parties or affiliates for their own marketing or promotional purposes.

We may share your mobile information only in the following limited circumstances:

• With service providers who assist us in delivering SMS messages (e.g., our messaging platform), solely for the purpose of sending messages on our behalf
• As required by law, regulation, legal process, or governmental request
• To protect our rights, privacy, safety, or property, or that of our users or the public

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Business Name: DP Fitness
• Email: [email protected]
• Website: heatxtreme.com

9. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will update the "Last Updated" date at the top of this page. Your continued use of our website or services after any changes constitutes your acceptance of the updated Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.